Decades of research has given us 12 insights into not only how our brains work, but simple things we can do to become better investors, remember more, and live better. These insights are taken from the book, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by molecular biologist Dr. John Medina.
Rule #1: We don’t pay attention to boring things
The brain is not capable of multi-tasking. We can talk and breathe, but when it comes to higher level tasks, we just can’t do it. … Workplaces and schools actually encourage this type of multi-tasking. Walk into any office and you’ll see people sending e-mail, answering their phones, Instant Messaging, and on Facebook—all at the same time. Research shows your error rate goes up 50% and it takes you twice as long to do things. When you’re always online you’re always distracted. So the always online organization is the always unproductive organization.
We must do something emotionally relevant every 10 minutes to reset our attention.
This is why headlines and fear get our attention and can cause us to make poor financial decisions based on emotions.
Rule #2: Repeat to remember
Improve your memory by elaborately encoding it during its initial moments. Many of us have trouble remembering names. If at a party you need help remembering Mary, it helps to repeat internally more information about her. “Mary is wearing a blue dress and my favorite color is blue.” It may seem counterintuitive at first but study after study shows it improves your memory.
Rule #3: Remember to repeat
How do you remember better? Repeated exposure to information / in specifically timed intervals / provides the most powerful way to fix memory into the brain. … Deliberately re-expose yourself to the information more elaborately if you want the retrieval to be of higher quality. Deliberately re-expose yourself to the information more elaborately, and in fixed, spaced intervals, if you want the retrieval to be the most vivid it can be. Learning occurs best when new information is incorporated gradually into the memory store rather than when it is jammed in all at once. … Memory is enhanced by creating associations between concepts. This experiment has been done hundreds of times, always achieving the same result: Words presented in a logically organized, hierarchical structure are much better remembered than words placed randomly—typically 40 percent better.
Rule #4: Sleep well, think well
The bottom line is that sleep loss means mind loss. Sleep loss cripples thinking, in just about every way you can measure thinking. Sleep loss hurts attention, executive function, immediate memory, working memory, mood, quantitative skills, logical reasoning ability, general math knowledge.
As for naps
Napping is normal. Ever feel tired in the afternoon? That’s because your brain really wants to take a nap. There’s a battle raging in your head between two armies. Each army is made of legions of brain cells and biochemicals –- one desperately trying to keep you awake, the other desperately trying to force you to sleep. Around 3 p.m., 12 hours after the midpoint of your sleep, all your brain wants to do is nap.
The ideal time to nap – the nap zone
One more tip, “[d]on’t schedule important meetings at 3 p.m. It just doesn’t make sense.”
Rule #5: Stressed brains don’t learn the same way
Your brain is built to deal with stress that lasts about 30 seconds. The brain is not designed for long term stress when you feel like you have no control. The saber-toothed tiger ate you or you ran away but it was all over in less than a minute. If you have a bad boss, the saber-toothed tiger can be at your door for years, and you begin to deregulate. If you are in a bad marriage, the saber-toothed tiger can be in your bed for years, and the same thing occurs. You can actually watch the brain shrink.
What causes stress?
Business professionals have spent a long time studying what types of stress make people less productive and, not surprisingly, have arrived at the same conclusion that Marty Seligman’s German shepherds did: Control is critical. The perfect storm of occupational stress appears to be a combination of two malignant facts: a) a great deal is expected of you and b) you have no control over whether you will perform well.
What affect does stress have on the brain?
Stress damages virtually every kind of cognition that exists. It damages memory and executive function. It can hurt your motor skills. When you are stressed out over a long period of time it disrupts your immune response. You get sicker more often. It disrupts your ability to sleep. You get depressed.
Stress not only lowers performance but they are very easy for us to remember.
Rule #6: Stimulate more of the senses
Our senses work together so it is important to stimulate them! Your head crackles with the perceptions of the whole world, sight, sound, taste, smell, touch, energetic as a frat party. … Smell is unusually effective at evoking memory. If you’re tested on the details of a movie while the smell of popcorn is wafted into the air, you’ll remember 10-50% more. … Those in multisensory environments always do better than those in unisensory environments. They have more recall with better resolution that lasts longer, evident even 20 years later.
Rule #7: Vision trumps all other senses
We are incredible at remembering pictures. Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%. … Pictures beat text as well, in part because reading is so inefficient for us. Our brain sees words as lots of tiny pictures, and we have to identify certain features in the letters to be able to read them. That takes time. … Why is vision such a big deal to us? Perhaps because it’s how we’ve always apprehended major threats, food supplies and reproductive opportunity.
Rule #8: Male and female brains are different
What’s different? Mental health professionals have known for years about sex-based differences in the type and severity of psychiatric disorders. Males are more severely afflicted by schizophrenia than females. By more than 2 to 1, women are more likely to get depressed than men, a figure that shows up just after puberty and remains stable for the next 50 years. Males exhibit more antisocial behavior. Females have more anxiety. Most alcoholics and drug addicts are male. Most anorexics are female. … Men and women process certain emotions differently. Emotions are useful. They make the brain pay attention. These differences are a product of complex interactions between nature and nurture.
Rule #9 Exercise boots brain power
Wondering whether there is a relationship between exercise and mental alertness? The answer is yes.
Just about every mental test possible was tried. No matter how it was measured, the answer was consistently yes: A lifetime of exercise can result in a sometimes astonishing elevation in cognitive performance, compared with those who are sedentary. Exercisers outperform couch potatoes in tests that measure long-term memory, reasoning, attention, problem-solving, even so-called fluid-intelligence tasks. These tasks test the ability to reason quickly and think abstractly, improvising off previously learned material in order to solve a new problem. Essentially, exercise improves a whole host of abilities prized in the classroom and at work.
Rule #10 Survival
The human brain evolved, too.
The brain is a survival organ. It is designed to solve problems related to surviving in an unstable outdoor environment and to do so in nearly constant motion (to keep you alive long enough to pass your genes on). We were not the strongest on the planet but we developed the strongest brains, the key to our survival. … The strongest brains survive, not the strongest bodies. … Our ability to understand each other is our chief survival tool. Relationships helped us survive in the jungle and are critical to surviving at work and school today. … If someone does not feel safe with a teacher or boss, he or she may not perform as well. … There is no greater anti-brain environment than the classroom and cubicle.
Rule #11: Every brain is wired differently
What you do and learn in life physically changes what your brain looks like – it literally rewires it. … Regions of the brain develop at different rates in different people. The brains of school children are just as unevenly developed as their bodies. Our school system ignores the fact that every brain is wired differently. We wrongly assume every brain is the same.
Rule #12: We are powerful and natural explorers
The desire to explore never leaves us despite the classrooms and cubicles we are stuffed into. Babies are the model of how we learn—not by passive reaction to the environment but by active testing through observation, hypothesis, experiment, and conclusion. Babies methodically do experiments on objects, for example, to see what they will do.