A new client meeting five or ten years ago looked like this. I’d be so excited to share with them that I was a fiduciary. I’d explain that I was a true fiduciary and I would always put their interests first. I would explain that very few financial advisors were fiduciaries and that most (90% or more) could give advice that wasn’t in their best interest. I would then sit back and wait for them to have an epiphany that working with a fiduciary financial advisor was superior to working with a non-fiduciary. Often though, the aha moment never came. My enthusiasm for all things fiduciary usually fell flat. Why?
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