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Roberts CBS Column: Starting a Business? Focus on Profits, Not Popularity

Robert Pagliarini, an expert in wealth management, inheritance planning, financial planning, and sudden wealth™, writes a financial column for CBS News MoneyWatch that is also syndicated in newspapers across the country. The following is a column Robert wrote for CBS:

CBS MoneyWatch (2)Last week I gave a presentation to a group of a few thousand people on how to create a richer life — one that is filled with more time, money, and meaning. Afterward, several people approached me to discuss their ideas for starting a business. What I heard was both exciting and disturbing.

The best business ideas were those that were unique, thoroughly researched, and were focused on making money. While it may sound obvious for a business to focus on making money, I heard more than a few business ideas that seemed to neglect this critical aspect. Instead of dollars, their focus was users and views with no strategy for converting popularity into profit. While companies such as Facebook and Twitter have created billion dollar enterprises without any focus on profits, they are not good role models for you and me…

Continue Reading Robert’s CBS Column: Starting a Business? Focus on Profits, Not Popularity


About the Independent Financial Advisor

Robert Pagliarini, PhD, CFP®, EA has helped clients across the United States manage, grow, and preserve their wealth for the past 25 years. His goal is to provide comprehensive financial, investment, and tax advice in a way that was honest and ethical. In addition, he is a CFP® Board Ambassador, one of only 50 in the country, and a real fiduciary. In his spare time, he writes personal finance books, finance articles for Forbes and develops email and video financial courses to help educate others. With decades of experience as a financial advisor, the media often calls on him for his expertise. Contact Robert today to learn more about his financial planning services.

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